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Amy Sacco
(CBS) This article was written for CBSNews.com by Muni S.
Jaitly.
In the fast-paced world of Big Apple nightlife, where clubs
and restaurants vanish in a New York minute, club owner Amy
Sacco has remained hot for a long time.
Bungalow 8, the celebrity-studded center of Sacco's
mini-empire, has been arguably the hottest and most
exclusive club in Manhattan since 2001.
The club, modeled after the enclave of the same name at the
Beverly Hills Hotel, is meant to resemble a sultry
California bungalow. The interior is replete with palm trees
and poolside murals.
The service is unique: Clients are provided with a portable
phone and mini-bar at each table. A concierge service can
book flights and order late-night pizza.
Since its opening in 2001, Bungalow 8 has turned into a
celebrity playground of sorts.
Paris Hilton, a Bungalow regular, was rejected by doormen
following this year's MTV Video Music Awards and reportedly
reduced to tears. On a separate occasion, actors Jeremy
Piven and Stephen Dorff scuffled while waiting for the men's
room.
The long-lasting success of Bungalow 8 has transformed Sacco
from Jersey girl to Manhattan "Scene Queen."
Sacco, a striking 6-foot-1 blonde, now wears stilettos and
designer dresses from the likes of Armani, Dolce & Gabbana
and Gucci. She can often be found at work mingling with
clients such as former President Bill Clinton until the
early hours of the morning.
But she grew up in Chatham, N.J., the youngest of eight
children in a middle-class family. Her father was owner of
Chatham Moving and Storage. Sacco's mother, Bette, whom she
has named her Chelsea-based restaurant after, was a
full-time mom and big-time influence.
"My mother raised eight kids on her own and was cooking
24/7. Our kitchen was like a diner," says Sacco, who learned
to entertain at a very young age by helping her mother.
Bette, which has received fair reviews, "is the neighborhood
cantina," says Sacco. The restaurant's staple dishes include
pasta alla chitarra with caviar and smoked salmon, baked
Alaska, and truffled fries.
"Everyone has a world spinning each way, [Bette] is a great
place to share and listen. Slowing down the pace," says
Sacco of her restaurant. "Bette loves Bette."
But it is the stars that keep Sacco and her empire going.
Ken Addington, 35, Bette's head chef, says entertaining is
Sacco's passion. "She knows her clientele and keeps giving
suggestions on how to treat them," he says.
The secrets to Sacco's success: cachet, word-of-mouth
promotion and door policy. Only VIPs, prominent socialites,
her close friends and select referrals are allowed entry.
Divya Narendra, a 24-year-old hedge fund analyst, has been
to the club several times.
"For better or worse, Bungalow still maintains an air of
exclusivity other nightclubs rarely achieve. Once you're in,
you're in, but your friends are probably still waiting
outside," he explains.
The door policy is contentious - it's something Sacco has
lectured on at Yale.
"We try to be as fair as possible," she says - but it
doesn't always seem that way to the people lined up outside.
Sometimes Sacco, a former doorwoman herself, has to venture
outside and personally turn people away.
"They don't believe you and just stand there," she says.
"Out of a long list, it's hard to gauge who we let in."
Sacco's road to the gossip columns and blogs was not short
or uneventful.
As a girl, Sacco dreamed of owning a restaurant. After high
school classes, she would cut vegetables in restaurant
kitchens. Because of her height, nobody questioned her age.
She graduated from Johnson and Wales culinary school in
Providence, R.I., in 1990. Soon afterward Sacco took a job
as a coat check girl and hostess at Manhattan's famed Bouley
restaurant. This is where Sacco, 22 at the time, met Gilbert
Le Coze, head chef at Le Bernardin.
The two fell in love and became engaged four years later.
The relationship tragically ended the same year when Le
Coze, 49, died from a heart condition he had kept secret.
Sacco says she has moved on since losing the love of her
life. "It's important to realize nothing's been around
forever�take the memories," she believes.
After a mourning period, Sacco moved on to restaurant
management. During this time she cultivated her friendship
with former Bouley hostess Yvonne Force Villareal, an art
enthusiast. The two pledged to help each other.
Sacco raised $1.2 million from Villareal's contacts, enough
to convert a former truck garage in Manhattan's
then-unfashionable West Chelsea district into a
restaurant/event space called Lot 61.
Despite a blizzard, the place was a hit from the first night
- close to 600 guests, including Denzel Washington, showed
up. |